Over time, many seniors do share their experiences, one by one, with family and friends. That is good, but often they are only spoken and not written down or recorded. And many times they are passed along only to immediate family members and not others who may lack strong family ties of their own, thus missing out on chances to swap stories with older adults. Intergenerational conversations—in a variety of settings—can enrich younger people’s lives while giving seniors precious opportunities to relive their vivid tapestry of experience.

As a result, one generation gains new understanding and respect for the other.With that said, Youth Branding University will launch a new division called Generation W (Wisdom) which will connect seniors and youths in various formats, beginning 12/25/12.